Angry Birds 2 continues to be our most popular game.” One of the most downloaded games of all time
Now the download is free, but there are in-app purchases ways to spend money to get power ups and do all kinds of different things. “You paid a fee, somewhere around 99 cents, to download the game. “When the original game came out, the model was very different,” says Lawson. However, thanks to the release of many new Angry Birds titles, like Angry Birds 2 in 2015, sequel to the original Angry Birds, Rovio’s Angry Birds game downloads have now multiplied. The original game has been downloaded more than 1.2B times to date. The initial, extraordinary sales surge is unlikely ever to be repeated. Slingshot was a genre Rovio introduced to the mobile gaming world.Īngry Birds became the de facto game that you had to have. The timing just happened to be right as the iPhone came out and touchscreen technology was taking off and Angry Birds was the first game at the time that was able to utilise the use of entire big touchscreen in a way no-one else was. Then they hit gold in 2009 with game number 52: Angry Birds. As a studio, they developed 51 games that never quite made it. Rovio started life as an in-house games company, called Relude at that time, developing games for Nokia phones, another major Finnish brand. But you will find them in a few brand case studies. You won’t see these feathered creatures in any bird-spotting book. “Angry Birds is a rare breed,” says Joe Lawson, Senior Vice-President of Content Licensing and Brand Development at Rovio.
With the first Angry Birds World open in Qatar and the Finnish game developer seeking new partners around the globe, we look at the continued growth of the brand. Now Rovio Entertainment, maker of Angry Birds, plans to leverage the IP to create a new generation of location-based entertainment experiences. It is one of the hottest brands on the planet and with 97% awareness, the world’s most recognised game.
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